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Latest on the HuffPost: 5 Tips for Launching Holiday Social Media Campaigns

The Huffington Post Lisa Parkin

Check out my latest social media tips and advice article on the Huffington Post… Latest on HuffPost: 5 Tips for Launching Holiday Social Media Campaigns Read the full article HERE. During the holidays, brands try to get consumers’ attention more than ever. As one of the biggest shopping times of the year, sending out the…

How These 3 Brands Created Active & Engaged Communities

john green vlogbrothers large social media community

Originally posted on LinkedIn here. A common goal of many businesses on social media is to create an active and engaged community. The problem is actually getting fans to care about what’s being said. Often a photo or update that seems like its going to kill can fall dead in the water. Let’s take a…

Social Media Spotlight: Snapchat To Show Ads

snapchat offers social media ads

The latest and hottest social media news bundled just for you…like Snapchat now offering in-app ads! What’s the Social Media News? The social media messaging app, Snapchat, announced Friday it will now include ads. The company claims it will not use native advertising (ex: sending users promoted messages that look like they’re from a real…

Latest on the HuffPost: 4 Simple Tips to Improve Social Media Advertising Results

The Huffington Post Lisa Parkin

Check out my latest social media for business article on the Huffington Post… Latest on HuffPost: 4 Simple Tips to Improve Social Media Advertising Results Social media advertising can be an expensive and come with varying levels of results. Yet, we’ve all seen those ads online that manage to capture attention, wrangle clicks and pique…

Social Media Spotlight: Pinterest’s Growing Social Shopping Network

social media commerce pinterest

The latest and hottest social media news bundled just for you…like Pinterest increasing its publishing partnerships! What’s the Social Media News? Although Facebook still dominates social traffic and referrals among social networks, Pinterest has long reigned as the king of social media shopping. Pinterest has made several big moves to increase its partnerships with publishers….

Social Media Spotlight: Messaging on Pinterest & Twitter Shopping Services

twitter news payments and shipments

The latest and hottest social media news bundled just for you…like Twitter adding shopping services to its platform! What’s the Social Media News? Twitter may be making plans to move into the e-commerce arena. On Tweeter found a Payment and Shipping option in his settings. @jonrussell twitter payments and shipping? pic.twitter.com/51NcNxhtmI — Peter. (@am_Bix) August…

Update: How to Add Links to Instagram Posts

instagram bitly custom link for business

There’s a new short link development that – if used correctly – will make a huge difference in business Instagram posts. Update: How to Add Links to Instagram Posts I originally posted about how to add links on the blog here. Instagram does not make it easy for users to move people off the app,…

The Future of Social Media and Retail

facebook mobile social media retail

How social media is changing the way we discover products – and now, how and where we buy them. The Future of Social Media and Retail Facebook has announced that it will be testing a buy button on its mobile ads. Payments would be made directly on Facebook, without going off-site. Although this feature is…

Social Media Spotlight: World Cup 2014 Breaks Twitter Record

world cup 2014 social media records

The latest and hottest social media news bundled just for you…like the intense reaction of World Cup on social media! What’s the Social Media News? The final World Cup 2014 match broke all Twitter records, with 618,725 tweets per minute about the game. From a faux-Pope to Kobe Bryant, celebrities and fans alike were buzzing…

One Social Media Rule Every Big Brand Breaks

big brands social media rules

(Originally posted as a LinkedIn article) There’s one rule that’s been repeated and touted since the dawn of social media. And it is this: “Businesses, stop talking about yourselves on social media!” But you know what’s funny? All the big brands seem to have missed the memo. I mean, have you looked at Starbucks’ social…

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