Content is still king. Providing consumers with interesting, helpful information should be a top priority for every business in the social space.
Connect with potential clients and customers where they already are - online and on social media. Being selective is important, as not all social channels may be relevant for your business.
We don't need to tell you that social media is very unpredictable and fluid. It means that staying flexible and ahead of the curve will keep your business thriving.
Responding to questions, complaints and compliments is necessary and vital. Consumers expect your brand to be listening and responsive.